Seoul: South Korean tech giant Naver Corp. announced its plans to integrate its self-developed artificial intelligence (AI) technology into its major services, including its search platform and shopping application.According to Yonhap News Agency, Naver unveiled its "On-Service AI" plan to enhance its major services with cutting-edge technology at its tech conference, DAN24, in Seoul. As part of this initiative, the company will incorporate its hyperscale AI model, HyperCLOVA X, into its search engine to provide more customized answers to users' queries and introduce a brand-new AI briefing function in the first half of next year. This AI briefing function will deliver summarized, AI-generated answers to user questions, along with sources to verify the credibility of the information.The service will initially be available in Korean, English, and Japanese upon its launch, as stated by company officials. Naver CEO Choi Soo-yeon remarked, "We showcased HyperCLOVA X last year and after a year of testing our generative AI products with our users, sellers, and business partners, we are now moving toward commercialization." She added that the company is committed to bridging the gap between the online and offline worlds and providing AI services that enhance daily convenience.In the first half of the year, Naver will also release an AI shopping application, Naver Plus Store, featuring an AI-powered shopping navigation function that assists users in finding products, promotion events, and benefits tailored to their needs. Additionally, the company plans to update its mobile map application with geospatial AI technology next year to digitally recreate offline locations and offer more accurate information about various destinations on its map.Meanwhile, Naver announced plans to create an impact fund and invest a combined 1 trillion won over the next six years to support the growth of the country's AI ecosystem.
- October 12, 2026
