LG Uplus Appoints IT Strategist Hong Bum-shik as New CEO to Drive AI Transformation.

Seoul: LG Uplus Corp. announced that Hong Bum-shik, head of the corporate management strategy division of LG Corp., has been named its new chief executive officer. The appointment comes as part of the company's strategic move to enhance its artificial intelligence transformation efforts.According to Yonhap News Agency, the corporate board of directors nominated Hong as the new chief on Thursday. His official appointment is scheduled to take place after a shareholders' meeting in March next year. This marks the first change in the top leadership position since 2020 when Hwang Hyeon-sik was appointed CEO.Hong Bum-shik, who joined LG in 2019, has been instrumental in fostering new corporate growth avenues and overseeing the group's management strategies. His previous experience includes roles at SK Telecom Co., a leading mobile carrier, and Bain and Company, a global management consulting firm.Since 2022, Hong has also served as a non-executive director for LG Uplus and LG HelloVision Corp., an LG-affiliat ed cable TV operator, where he has been involved in major decision-making processes. He is recognized as an expert in media, communication, IT, and mergers and acquisitions.Under Hong's leadership, LG Uplus aims to accelerate its efforts to become a leading "AX" company by implementing artificial intelligence-based transformation strategies. The company plans to expand its business portfolio into various AI-based fields, officials stated.