Seoul: LG Uplus Corp. announced on Thursday that Hong Bum-shik, head of the corporate management strategy division of LG Corp., has been appointed as its new chief executive officer. The company's board of directors nominated Hong for the top position, marking the first leadership change since 2020, when Hwang Hyeon-sik took the helm. Hong is set to be officially appointed following a shareholders' meeting scheduled for March next year.According to Yonhap News Agency, Hong Bum-shik joined LG in 2019 and has significantly contributed to the company by nurturing new corporate growth engines and overseeing management strategies. Before his tenure at LG, Hong gained valuable experience working with SK Telecom Co., a leading mobile carrier, and Bain and Company, a global management consulting firm. Since 2022, he has also served as a non-executive director for both LG Uplus and LG HelloVision Corp., the LG-affiliated cable TV operator, participating in their major decision-making processes.Hong is recognized a s an expert in media, communication, and IT, with a specialization in mergers and acquisitions. Under his leadership, LG Uplus aims to intensify its efforts to become a leading company in artificial intelligence-based transformation strategies. The company's officials have stated their plans to expand their business portfolio into various AI-based fields, reflecting a strategic shift towards becoming a prominent "AX" company.