Las Vegas: LG Electronics Inc. on Sunday unveiled its vision at CES 2025 to expand artificial intelligence (AI) innovations across various fields, reflecting its strategy to diversify its business portfolio. Under the theme "Life's Good with Affectionate Intelligence," the South Korean tech giant aims to connect and enhance customers' AI experiences beyond their homes, as showcased at CES 2025 in Las Vegas. At the entrance of its pavilion, a massive semicircular kinetic LED artwork displays a lineup of LG Electronics' products and services, innovated with AI technology.
According to Yonhap News Agency, central to this vision is the generative AI-powered LG ThinQ ON platform, which senses users' words, behaviors, and surroundings to smoothly control LG appliances and devices at home. Premium TVs and air purifiers, designed in collaboration with Italian luxury furniture brand Kartell, further highlight the integration of cutting-edge technology with stylish design.
LG Electronics is also redefining mobility with its AI and Internet of Things (IoT) innovations. A concept car showcases in-cabin sensing solutions that detect driver behavior and monitor interior conditions, while the new Mobility Experience (MX) platform transforms vehicles into personalized, multifunctional spaces. Beyond homes and cars, LG introduces office solutions like the ultralight LG Gram laptop, the versatile LG MyView smart monitor, and the interactive LG CreateBoard, aimed at enhancing productivity and collaboration.