Seoul: Euisun Chung, the executive chair of Hyundai Motor Group, has emphasized the integral role of customers in the company's growth and the future of the mobility sector during an interview with a prominent U.S. automotive publication. The discussion was published on Thursday, coinciding with the group's founding family receiving the Centennial Award from Automotive News for their contributions to the global automotive industry.
According to Yonhap News Agency, Chung declared that the ultimate measure of success for Hyundai Motor Group is customer satisfaction. This philosophy, he noted, is deeply rooted in the teachings of his grandfather, Hyundai founder Chung Ju-yung. Chung said his grandfather advocated for following the flow of the times and focusing on people, beliefs that continue to shape Hyundai's operations today.
Chung further stated that technology must prioritize human needs. He reinforced that the company is dedicated to enhancing safety, quality, and overall customer experience through every interaction, from design to digital services. He believes that the integration of software-defined vehicles and artificial intelligence will significantly enhance customer satisfaction, marking a shift from traditional vehicle capabilities to cognitive functionalities.
In terms of global collaborations, Chung articulated a strategy focused on selective partnerships that propel the company forward. He stated that Hyundai partners strategically to accelerate progress and enhance customer service. The company will prioritize joint technology development and supply chain efficiencies over traditional mergers and acquisitions to bolster its capabilities.