The Ministry of Agriculture and Food Security (KPKM) plans to hold Agro MADANI Sales in 5,000 locations nationwide with a sales target of RM39 million.
Its minister, Datuk Seri Mohamad Sabu, said his ministry is also targeting the participation of 46,000 entrepreneurs in the programme.
“As of July 9, the programme had generated RM17.7 million in sales after being held in 643 locations across the country involving 10,143 entrepreneurs. It also recorded savings of RM5.3 million involving 1.28 million households.
“Agro MADANI Sales is one of KPKM's quick-win programmes that helps traders sell their goods directly to consumers. It can also help reduce the people’s cost of living through the savings offered,” he told reporters here today.
He said this when met after officiating the Tanjung Agro MADANI Sales Programme at the Prangin Mall, here, which was also attended by Tanjung Member of Parliament Lim Hui Ying who is also the Deputy Minister of Education.
Elaborating, Mohamad said the Agro MADANI Sales programme will also be held with a focus on ensuring the availability of agro-food supplies and providing consumers with the opportunity to purchase goods at reasonable prices.
He said that through the programme, essential items which include fresh produce and controlled goods are sold for 10 per cent to 30 per cent less than market prices.
“Government complexes or premises, retail outlets under KPKM, People’s Housing Projects (PPR), residential areas, and rural areas are among Agro MADANI Sales’ target locations.
“KPKM is also planning to expand the sales programme next year to provide more savings to consumers. We are not competing with traders but we want to help households get essential goods up to 30 per cent cheaper than the market,” he said.
The Agro Madani Sales programme is a rebranding of the Direct Sales from Farm (JTDL) programme implemented by KPKM through the Federal Agricultural Marketing Authority (Fama), the Farmers’ Organisation Board (LPP), and the Fisheries Development Authority of Malaysia (LKIM).
Source: BERNAMA News Agency