South Korean food giant CJ CheilJedang Corp. said Sunday it has introduced frozen gimbap in Australia through the country’s biggest retailer Woolworths’ store chains.
It is the first time for the Korean company to sell its gimbap, seaweed rice rolls filled with vegetables, through a mainstream distribution channel in Australia.
Beef bulgogi and chamchimayo gimbap are available at 1,000 Woolworths discount stores, where six kinds of dumplings are also available since last year under CJ CheilJedang’s Bibigo brand, the company said in a statement.
Bulgogi gimbap is made from cooked rice, beef and other ingredients rolled in dried seaweed. Chamchimayo gimbap is mainly made with tuna and mayonnaise.
In March last year, the company introduced its frozen gimbap in Japan through local shopping mall chain Aeon and some other mainstream distribution channels.
More than 1.5 million rolls of gimbap were sold in the neighboring country in the first year ended in March this year, it said.
Source: Yonhap News Agency