Genesis: Genesis, the independent luxury brand of South Korea's Hyundai Motor Group, announced it has entered into an expanded global marketing partnership with the PGA Tour through 2030.
According to Yonhap News Agency, the multiyear agreement designates Genesis as the first-ever global official vehicle company for both the PGA Tour and PGA Tour Champions. Additionally, Genesis will serve as the official mobility partner of the PGA Tour.
As part of this new collaboration, Genesis will become the inaugural sponsor of the PGA Tour's World Feed. This feed was launched earlier this year to deliver exclusive content to international golf audiences, enhancing the global reach and appeal of the sport.
Furthermore, Genesis will be prominently featured through year-round digital content at select PGA tournaments, reinforcing its brand presence among golf enthusiasts worldwide.
To celebrate this significant partnership, the PGA Tour and Genesis will introduce a special television program named "Driven." This program is set to premiere ahead of the third round of the Rocket Mortgage Classic on U.S. television network CBS on Saturday.
Jose Munoz, CEO of both Genesis and Hyundai Motor Co., expressed the brand's pride in becoming the first-ever global official vehicle sponsor of the PGA Tour. He emphasized that this milestone reflects the deep trust and shared vision between Genesis and the PGA Tour, cultivated over years of collaboration.