Tokyo: Hyundai Motor Co., South Korea's prominent automobile manufacturer, announced its plans to showcase its hydrogen fuel cell electric vehicle technologies at the upcoming Japan Mobility Show. This initiative is set to precede the launch of Hyundai's new hydrogen-powered model, the Nexo, in the Japanese market.
According to Yonhap News Agency, Hyundai aims to release the all-new Nexo in Japan in the first half of next year. The model, which was unveiled earlier this year in Hyundai's domestic market, is part of the company's strategy to introduce high-quality, customized vehicles tailored for Japanese customers. A Hyundai official remarked that the new Nexo will be integral to the company's broader electrification goals.
The eco-friendly Nexo boasts the ability to travel up to 720 kilometers on a single charge and can accelerate from zero to 100 kph in just 7.8 seconds. As part of its participation in the Japan Mobility Show, taking place from October 30 to November 9, Hyundai will display five electric vehicle models, including the Ioniq 5 and the Inster Cross.
In an effort to strengthen its presence and customer engagement in Japan, Hyundai launched a fan community in August. This initiative, known as the Hyundai Motor Club Japan, mirrors the Hyundai Motor Club Korea, which was established in 2015 by Hyundai vehicle owners and enthusiasts. The company emphasizes its commitment to understanding local customer needs through such community activities.
Hyundai's reentry into the Japanese market in May 2022, following a 12-year absence due to sluggish sales, marked a strategic shift. Utilizing an online-only sales platform and focusing on all-electric models, Hyundai capitalized on the increasing demand for electric vehicles in a market traditionally dominated by Toyota Motor Corp. Hyundai initially entered Japan in 2001 but withdrew in 2009 after modest sales of gasoline vehicles.
At the same event, Hyundai's affiliate, Kia Corp., introduced its all-electric PV5 van, which is set for domestic launch in the first half of next year. Last year, Kia partnered with Japanese trading firm Sojitz Corp. to enter the local purpose-built vehicle market. Sojitz's subsidiary, Kia PBV Japan, will distribute the PV5, with plans to establish multiple dealerships and service centers by 2026, followed by the launch of the PV7 in 2027.