Seoul: Samsung Electronics Co. has commenced executive-level meetings to deliberate on business strategies for the latter half of the year, amidst increasing global market uncertainties, industry sources disclosed. The biannual meetings, typically held in June and December, are spearheaded by the heads of each business division, where they evaluate regional and business-specific challenges, alongside discussing sales strategies and objectives for the forthcoming months.
According to Yonhap News Agency, the three-day session, which will continue through Thursday, is anticipated to concentrate on addressing escalating global uncertainties. This includes adapting to shifting trade policies under U.S. President Donald Trump's second term and managing rising geopolitical tensions in the Middle East. During these meetings, executives will also examine supply chain vulnerabilities and deliberate on region-specific strategies.
Roh Tae-moon, the acting head of the Device eXperience (DX) division, and Jun Young-hyun, the head of the Device Solutions (DS) division, are leading the discussions. As has been customary in previous years, Executive Chairman Lee Jae-yong is not expected to participate in these sessions.
The DX division plans to assess the launch strategies for the latest iterations of Samsung's foldable smartphones, the Galaxy Z Fold 7 and Galaxy Z Flip 7. They are also set to devise regional marketing strategies and address the impact of home appliances being included on the list of derivatives subject to a 50 percent U.S. tariff on steel imports.
Conversely, the DS division, which manages Samsung's semiconductor operations, is expected to engage in comprehensive discussions regarding sales strategies and methods to bolster long-term competitiveness. Samsung recently lost its leading position in the global dynamic random access memory (DRAM) market to SK hynix Inc. during the first quarter and continues to face challenges in high-bandwidth memory (HBM) and foundry operations.
Samsung's share of the global DRAM market decreased to 34.4 percent in the first quarter, down from 38.6 percent in the preceding quarter. In contrast, SK hynix's market share increased from 36 percent to 36.9 percent, surpassing Samsung for the first time, as reported by market research firm Omdia.