New delhi: Samsung Electronics Co. ranked first in the Indian TV market in the first half of 2025, data showed Sunday, backed by robust sales of large-sized premium models.
According to Yonhap News Agency, the South Korean tech giant accounted for 23.8 percent of the market during the January-June period, maintaining the top spot since 2017. The data was compiled by global market research firm Omdia.
LG Electronics Inc., Samsung's smaller South Korean rival, ranked second with a 16.5 percent share, followed by China's Xiaomi with 7.9 percent. Industry watchers noted that Samsung sustained strong sales in India with its cutting-edge large-screen models, including Neo QLED and OLED TVs.
Educational content offered through Samsung's smart TV platform, along with global entertainment titles, including programs from South Korea, also helped the company maintain its leading spot. The combined sales of TVs in India were estimated at 11.29 million units in 2024.