Seoul: Samsung SDI Co., a prominent player in the battery and electronic materials sector under the Samsung Group, announced a significant leadership change with the appointment of Choi Joo-sun as its new CEO. This move is part of a broader leadership reshuffle within the conglomerate.According to Yonhap News Agency, Choi, who is 61 and previously served as the CEO of Samsung Display Co. since late 2022, started his career as an engineer in the memory chip development team at Samsung Electronics Co. Over the years, he transitioned into management roles, leveraging his technical expertise and leadership skills to enhance the technological competitiveness of semiconductors and drive growth in the display business. "We expect Choi to continue to lead Samsung SDI's innovation and corporate value enhancement based on his successful know-how and leadership," the company stated.In conjunction with Choi's appointment, Samsung Display has promoted Vice President Yi Chung to the position of president and CEO, there by filling the vacancy left by Choi. Yi is a seasoned expert in display technology, credited with significant contributions to LCD and OLED advancements during his tenure at Samsung Electronics and Samsung Display.Additionally, as part of its continuous efforts to bolster efficiency and innovation across its subsidiaries, Samsung Global Research, the group's think tank, has established a specialized management consulting office. This new initiative aims to support affiliated companies in enhancing organizational and operational efficiency. Choi Yoon-ho, the current CEO of Samsung SDI, has been named the head of this new consulting office, marking another strategic move within the group's leadership structure.
- October 12, 2026
