Seoul: Samsung Electronics Co. has introduced a groundbreaking 115-inch Micro RGB TV, marking a significant advancement in display technology. The innovative television utilizes red, green, and blue (RGB) backlighting, allowing for independent color control to produce more vivid and striking images.
According to Yonhap News Agency, Samsung's latest offering surpasses traditional TVs that rely on white backlights, providing enhanced color accuracy and resolution. Samsung Electronics Vice President Son Tae-yong emphasized the TV's capability to precisely manage light and color, which are crucial elements in display technologies. He also reiterated Samsung's commitment to leading the TV industry, particularly in the ultra-large and premium segments.
The new television is equipped with an advanced Micro RGB AI Engine, which employs artificial intelligence to analyze content in real time. This technology adjusts color expressions and refines low-resolution visuals, while the AI Motion Enhancer Pro reduces image distortion in fast-moving scenes. Additionally, the TV is certified glare-free by U.S.-based Underwriters Laboratories Inc., ensuring clear viewing even in bright environments.
In response to competition from Chinese manufacturers like Hisense, which produce similar models, Samsung Electronics highlighted the technological superiority of their latest offering. Corporate Vice President Lee Jong-po pointed out the distinction between mini LED technology used by competitors and Samsung's micro LED technology, asserting that the latter offers a competitive advantage.
Currently available in South Korea, the new Micro RGB TV is priced at 44.9 million won (approximately US$322,000) and is set to launch in global markets, including the United States, starting next month.