Seoul: SK Telecom Co. announced plans to introduce an artificial intelligence (AI) agent, named Aster, targeting global users in North America next year. The company made this announcement during the SK AI Summit 2024, an annual tech conference hosted by SK Group in Seoul. Designed as an agentic AI, Aster is capable of operating autonomously and making complex decisions through conversations with users, beyond merely answering simple questions.According to Yonhap News Agency, Aster is set to debut in the North American market following the completion of a closed beta test this year. SK Telecom emphasized that the AI agent's name, derived from the word asterisk, reflects its intended role as a guiding companion and navigator for users. Chung Suk-geun, SK Telecom's chief AI global officer, highlighted that global users will only need one application, Aster, to access a comprehensive AI ecosystem, which includes various AI models tailored for different individuals, regions, and countries.
- October 12, 2026
