Seoul: Hyundai Motor Co. has unveiled its newly renovated customer brand experience space in Seoul, designed to better showcase the automaker's heritage and culture.
According to Yonhap News Agency, the revamped Hyundai Motorstudio Seoul, located in southern Seoul, now provides visitors with a wider range of content. This includes vintage automotive collections and interactive experiences with Hyundai's high-performance and electric vehicle (EV) brands.
The studio features an automotive-themed library, developed in partnership with Japan's Culture Convenience Club, known for operating Tsutaya Books. The library boasts over 2,500 books and approximately 500 car-related items, including rare vintage collectibles that are likely to attract motor enthusiasts.
Additionally, the studio highlights Hyundai's high-performance N brand, celebrating its 10th anniversary with exhibits showcasing its research and development milestones. It also emphasizes the company's Ioniq EV brand.
Hyundai Motorstudio Seoul has plans to host regular programs, such as motor club gatherings, discussions with automotive experts, and test-driving sessions, according to the company.