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The Street
The Street
By PR Newswire SEOUL, South Korea, Dec. 22, 2021 /PRNewswire/ — “I’m NOT A Baby” has announced that it has paved its way into the North American market this year, registering their trademark in the United States with Amazon. Thanks to the soaring popularity of K-dramas and K-pop, the Korean beauty industry is making its mark with consumers abroad. Just as Korean consumers went crazy for American products that featured in Hollywood movies in the past, entertainment has a way of increasing the overall value of a brand of its respective nation. One Korean beauty brand in particular is taking adv…