Moncler bets on store expansion, online sales to drive growth

Published by
Reuters UK

By Claudia Cristoferi and Silvia Aloisi MILAN (Reuters) -Italian luxury group Moncler said on Thursday it would open, refurbish or relocate 200 stores in the next three years, mostly in Asia, and raise online sales of its eponymous brand known for puffer jackets to 25% of total revenue. The group, which in 2020 acquired streetwear brand Stone Island, also plans to further diversify from winter clothing. Spring-summer collections will account for up to one third of revenues in 2025, and footwear will reach 10% of sales, it said in slides ahead of an investor presentation. It did not give a reve…

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